Oprah Winfrey and Donald Trump are the same person. If you don’t understand this, you don’t understand anything.
First of all, they’re both rich fucks. This isn’t, like, a coincidence. People don’t “just happen” to get rich. Your relationship to the material conditions of your existence is one of the primary determinants of who you are as a person. Before we even get into any other considerations, the actual act of being rich is itself immoral. When you or I imagine being “rich,” we imagine things like having a big house in a quiet neighborhood and a fancy car and an extensive record collection, but this isn’t what being actually rich is like. Being actually rich means literally having more money than it is physically possible to spend – even after resorting to ridiculous luxuries like owning three summer vacation mansions filled with rare art collections that you only visit one week a year or buying a Hawaiian island. It’s difficult to really imagine what things like this are like, which is why a lot of people resist this argument: they can’t imagine a situation where losing money results in no material deprivation whatsoever. But this is the real situation that our society has decided to create for some people, and it’s the situation that Winfrey and Trump both inhabit every waking moment. Every dollar they hoard is a dollar’s worth of food taken out of the mouth of a starving person. There is no word for this other than “evil.”
People like to talk about whether rich fucks “deserve” their money or not, but this is completely irrelevant to the argument. Remember, we’re talking about money in excess of the amount that you can actually spend on all the luxuries and projects during the amount of time you’re awake each day. Since you would lose absolutely nothing by giving it away, since your life would remain exactly the same with or without it, whereas lots of other people’s lives would improve immeasurably upon receiving even the tiniest fraction of it, there can be no possible justification for keeping it, regardless of its source. It doesn’t matter whether the money came from a big sack you found in the street or whether it was a boon bestowed upon you by god herself in recognition of your exceptional personal character. Philanthropy, which we’ll discuss further in just a moment, has no effect on this, because the issue is not how much money is being given away, but how much is being kept. A person living paycheck to paycheck does not lose virtue points for not giving to charity, because all the money they have is already being put to valuable use. A rich fuck does lose virtue points for every dollar they keep in the bank, because that money is being kept from people whom it could be helping. It is the actual holding of the money, in a situation where billions of others need money to survive, that constitutes the immorality. And considering the scale of the situation, this pretty much overrides any other possible concerns regarding what kind of person someone is. Like, if you knew someone whose construction company built concentration camps, you wouldn’t really give a shit if they seemed nice and empathetic in person. This is almost exactly the same thing.
But even if we do feel the need to interrogate the source of money as an indication of its recipient’s character, Winfrey and Trump are still in the same situation. Just as being rich is not a coincidence, getting rich is also a matter of a particular type of interfacing with present social conditions. Again, when you or I imagine getting rich, we imagine things like getting a big promotion or writing a bestselling novel or something – something that reflects our own abilities and doesn’t hurt anyone else. This isn’t how getting actually rich works. In a capitalist society, they way you make money is through exploitation. People who work for a living can only ever make enough to cover their own expenses, maybe with some extra left over for luxuries and savings if their skills happen to be in demand at the time. The way you make walking-around money is by extracting the value of other people’s labor, and the way you make a lot of money is by extracting a lot of value from the labor of a lot of people. The way you get actually rich is by building an empire. I mean, that’s exactly the term we use, we call things “media empires” or “construction empires,” and that’s exactly what they are. They’re giant exploitation engines in which the lives of millions of people are ground up into lubricant for the lifestyles of the rulers. It’s really not even a metaphor; they literally consume people’s flesh and blood. The fact that Winfrey is a self-made man and Trump is a trust fund baby doesn’t really impinge on any of this. If anything, it reflects worse on Winfrey; Trump inherited his father’s immorality, while Winfrey built her towering edifice of bullshit with her own two hands. Because we live in a society that allocates resources immorally, the people who succeed in it are the people who are the most immoral. Making money is a bad thing that makes you a bad person.
Those are the general principles, but this particular comparison is especially interesting, because Winfrey and Trump are not merely representatives of the same class, but representatives of the same belief system, with exactly the same M.O. Like, Bill Gates got rich by being a monopolist, but his company actually did produce products that people use. He added something to the world. Winfrey and Trump do not merit even this basic distinction; they are pure self-advertisers whose only product is their own image. The way Trump operated was not by actually building things, but by buying other people’s products and inflating their value through hype campaigns. Since the hype always far exceeds any actual value (especially since Trump has negative taste and can therefore be counted on to always select the worst products), there’s inevitably a collapse, at which point Trump sends out his lawyers and accountants to pocket the proceeds and leave other people holding the losses. In almost exactly the same way, Winfrey attaches herself to other people’s books and ideas and uses them to inflate her own image. Since the marketing of these things always far exceeds their actual content (especially since Winfrey is a credulous hack and can therefore be counted on to always select the most diluted variety of snake-oil on display), the fad inevitably dies out, at which point Winfrey shields herself from any fallout by simply moving on to the next trend (or occasionally issuing a Serious Apology if there’s a real scandal). People like this are worse even than rentiers, since they don’t even own the things they put their names on. They are pure value extractors; perfect parasites.
Even more than that, though, the similarities in Winfrey’s and Trump’s approaches point to something deeper than circumstantial convergence; they point to the same underlying ideology. Focusing solely on image and advertising necessarily requires complete adherence to existing values and standards. This is because symbols have to have referents; people have to know what you’re talking about, and if there’s no actual underlying product with its own value, the only way this is possible is if you’re saying something that people already believe.
When personal computers first came out, they were a new type of thing, so people didn’t already understand what they could do. This meant they couldn’t be marketed with pure bullshit, but had to actually function such that people who used them got something out of it. The same thing happened with smartphones; Apple’s insufferable advertising notwithstanding, it was only once people started using smartphones and experiencing the various things they could do (not all of it good, but still) that they became popular. A less compromised example is the Sriracha hot sauce guy. Sriracha has become a cultural buzzword in the complete absence of any marketing or promotion of it whatsoever. I had no idea where the stuff even came from until I saw that article. Because it’s a quality product, you don’t have to conjure up fantasies of fun-loving bikini girls or rugged manliness in order to sell it. It’s actually good; it has its own value, and is therefore able to speak for itself.
So here’s the important part: if you don’t have something with its own value, then you do have to rely on all that other stuff; you have to piggyback off of preexisting sources of value. You obviously have to have some sort of value claim in order to make a pitch to people. If you have a valuable product, this claim can potentially be something new. The concept of “personal productivity” didn’t used to be a thing, but once various types of machines became popularly accessible, it became something that could actually exist and was therefore possible to value. New values like this may or may not end up being good things, of course, but at least they’re new, and they’re based on real things that people can do. If you don’t have a source of value, you have no basis from which to make a new claim, so you have to make an old one. You have to play to a preestablished fantasy.
The fantasy that Trump plays to is the fantasy of opulence. It’s the idea that money determines everything in the world, and therefore aligning yourself with money gets you the best possible experience. Buying Trump-branded products ensures that you’re getting the most expensive and therefore highest-quality goods, and therefore living the best possible life for that and only that reason. The fantasy that Winfrey plays to is the fantasy of self-help. This is almost exactly the same idea: that choosing the right products and thinking the right way amounts to a secret formula for living a perfect life. Buying the products and following the trends chosen by Winfrey’s magical insight ensures that you’re getting real true meaning, and therefore living the best possible life for that and only that reason. (Also, do people really not notice that Winfrey specifically plays to the Magical Negro stereotype? Her whole thing is being “spiritual” and “authentic” and using that to serve as a lifestyle guide for rich white women. I don’t understand why people who would raise hell about this sort of thing in any other context give a pass to the one person who deserves it the least.)
The only actual difference between Winfrey and Trump is aesthetic. Specifically, Trump caters to the masculine side of the consumerist fantasy, selling suits and steaks and golf club memberships to promote the ideal of being a big important businessman, while Winfrey caters to the feminine side, selling diets and empathy and mindfulness to promote the ideal of being a magical unicorn princess. The reason this makes Winfrey look better on the TV is that femininity is significantly closer to a real standard of what being a decent person is like than masculinity is. (As just a few examples, femininity includes care, attention to detail, a focus on practical reality, and a basic level of concern for other people.) But a) aesthetics, while nontrivial, do not override morality, and b) Winfrey’s aesthetics are still overwhelmingly the aesthetics of rich fucks, which is to say their similarities with Trump’s are greater than their differences. Trump’s business books actually are self-help books, just marketed to a different audience. Trump University is exactly the same thing as The Secret, sold with exactly the same language.
Thus, Winfrey, no less than Trump, is a complete prisoner of the existing social order. Under ordinary circumstances this would merely be pitiable, but because these people have actual power, they do not only suffer from but also actively advance these harmful values. Their ideological commitments go so deep that they are unable to escape them even when they’re trying to help. Trump’s idea of charity is giving away free rounds of golf, and his idea of helping people is Trump University, an actual shakedown factory so blunt mafiosi would consider it beneath their honor. Winfrey, while less of an explicit con artist and more of an actual philanthropist, still favors spectacle over substance, as most famously illustrated by her stupid car giveaway stunt. Like, first of all, this was a stunt. I fucking cannot stand people who treat stunts like they’re real things. They’re fake. That’s the whole thing that a stunt is. Anyway, the point is that this is also bad charity. Cars are a modern necessity, so people generally have the number of cars they need, and people attending Oprah tapings are not exactly those in the most dire need of financial assistance. The reason she did this was not out of any consideration of how much it would help people, but because it would reflect well on her: because the recipients are sympathetic and the narrative plays into the “American Dream” – and of course because it gives her a big televised platform to grandstand on. Indeed, this is the exact definition of “philanthropy”: even “good” philanthropy isn’t actually good, because philanthropy is bad charity that promotes the giver more than it helps anyone.
The more concise way to put all of this is that Winfrey and Trump have both killed people through active negligence. Trump hires undocumented workers on the cheap and skimps on safety, resulting in injury and death. Obeying the capitalist imperative to generate profit, he stiffs contractors for his own gain, forcing them to forgo medical care and other necessities. Winfrey promotes quack science, fad diets, and fraudulent psychology, covering up their reality with her own aura of glamour. These are things which people, trusting her, take into their bodies, physically harming them. It’s hard to trace causality here, but given her reach, it’s a statistical certainty that this has harmed people’s health and resulted in deaths. There’s no room for sentimentality here. (Also, people with sentimental feelings toward Winfrey should consider that Trump’s fans have exactly the same sentimental feelings towards him, for exactly the same reasons.) People like this have no place in any decent society. I mean, come on. Both of them sell magazines named after themselves with pictures of themselves on the cover, every month. Come on. I’m embarrassed to even be talking about this.
Maybe this line of argument strikes you as a particularly unfair variety of false equivalence, because Winfrey is clearly a much better person than Trump. Of course she is. Trump is the worst possible person; you get exactly zero virtue points for being better than him, because literally every human is a better person than Donald Trump (as are most dogs and cats and probably a fair number of moles and squirrels). Like, the fact that Winfrey is against sexual assault rather than being a confessed sexual assailant is, y’know, better, but it’s not impressive. Back in the day, we used to call things like that “meeting basic standards of human decency.” More to the point, though, it doesn’t really matter whether you’re a good person or not. It matters what you do; it matters what effect your existence has on the rest of the world. It matters whether you’re doing something useful for people or whether you’re paving the road to hell.
I genuinely cannot believe that it has come to this, but I’m actually going to throw the fucking bible at you:
13 Though I speak with the tongues of men and of angels, and have not charity, I am become as sounding brass, or a tinkling cymbal.
2 And though I have the gift of prophecy, and understand all mysteries, and all knowledge; and though I have all faith, so that I could remove mountains, and have not charity, I am nothing.
3 And though I bestow all my goods to feed the poor, and though I give my body to be burned, and have not charity, it profiteth me nothing.
4 Charity suffereth long, and is kind; charity envieth not; charity vaunteth not itself, is not puffed up,
5 Doth not behave itself unseemly, seeketh not her own, is not easily provoked, thinketh no evil;
6 Rejoiceth not in iniquity, but rejoiceth in the truth;
7 Beareth all things, believeth all things, hopeth all things, endureth all things.
8 Charity never faileth: but whether there be prophecies, they shall fail; whether there be tongues, they shall cease; whether there be knowledge, it shall vanish away.
9 For we know in part, and we prophesy in part.
10 But when that which is perfect is come, then that which is in part shall be done away.
11 When I was a child, I spake as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.
12 For now we see through a glass, darkly; but then face to face: now I know in part; but then shall I know even as also I am known.
13 And now abideth faith, hope, charity, these three; but the greatest of these is charity.
Our only access to reality is through perception, and perception is always partial. Sometimes what we’re seeing is obscured by the glass we’re looking through, and sometimes what we’re seeing is actually just a smudge on the glass itself rather than something on the other side. Because of this, no piece of evidence is ever a slam dunk. Anything that looks good from one angle might turn out to be hideously ugly from another. What this means is that you need to have an organizing principle with which to make sense of your observations. Without that, each individual observation can only stand briefly on its own before the changing wind sweeps it away into insignificance; “whether there be knowledge, it shall vanish away.” If you don’t have the truth, you don’t have anything.
The tricky part, of course, is to determine what kind of thing we’re really talking about here; that is, what exactly is meant by “charity.” It’s originally a translation of the Greek word agape, which means something along the lines of selfless loyalty. It’s not something that you like or that makes you feel good, but something that you choose to be for, regardless of circumstance. Thus, the fact that someone says something that sounds good or does something that appeals to you can never be taken as independent evidence. It must always be evaluated for its accordance with the truth. As Nietzsche puts it, “the knight of knowledge must be able not only to love his enemies, but also to hate his friends.” (You’re reading claws of love dot com, the internet’s #1 source for Nietzschean bible study.)
The part of this that’s wrong is the part where the truth is magic. It is incorrect to say, as people often do, that perception is “flawed” or “misleading,” as this implies that there exists a source of “correct” information that reveals things “as they really are.” In fact, there is no reality outside perception, but rather only reality through perception. This does not license us to engage in knee-jerk subjectivity. It does exactly the opposite. It requires us to go beyond each individual impression and to formulate a broad understanding composed of the data from multiple lines of perception. “There is only a perspective seeing, only a perspective ‘knowing’; and the more affects we allow to speak about one thing, the more eyes, different eyes, we can use to observe one thing, the more complete will our ‘concept’ of this thing, our ‘objectivity,’ be.” It’s not just that “that which is perfect” will never actually come, but that there is no such thing, which means that “that which is in part” constitutes everything that there is. We can never get out of the wicked game; no one is ever a saint or a hero, no indicator is ever universally reliable and no narrative is ever complete. We always have to do the work of figuring out how things fit together, how multiple perceptions accord, and how to create understanding out of disparate parts. You can’t do this using “just the facts,” because the facts themselves can’t tell you how to organize those facts. You need something outside of the facts. Christians call this thing “charity,” Nietzsche calls it “will,” but I just think of it as the truth. And in a society that insists on smooth, clean, one-line narratives, the truth will always cut hard against the grain. It is the responsibility of anyone who claims to be a person to make those cuts. This is the only way to make anything make sense. As Hamlet learned, there’s nothing contradictory about smiling, and smiling, and being a villain.