Why does no one understand anything about the internet? Serious question. Look at this nonsense:

Freed from the anguish of choosing, music listeners can discover all kinds of weird, nettlesome, unpleasant, sublime, sweet, or perplexing musical paths.

I honestly can’t remember the last time I encountered a howler as blatant as claiming that choice is now less important because of the multiplicity of options offered by the internet. Obviously, the opposite is true: choice is now so omnipresent as to have become tyrannical. It used to be that you were justified in just listening to whatever was on the radio, or whatever the officially-licensed music weirdo at the record store recommended, or whatever bands happened to be playing at your local venues, because you didn’t really have any other options. Now you have all the options; you have to choose. At every moment of every day, you must choose the one thing out of an infinity of options that you will spend this portion of your finite human existence on, and you must do so with the full knowledge that you are damning yourself to miss out on all the things you didn’t choose, forever.

I think that much is pretty obvious. But here’s the important part. This:

These paths branch off constantly, so that by the end of a night that started with the Specials, you’re listening to Górecki’s Miserere, not by throwing a dart, but by following the quite specific imperatives of each moment’s needs, each instant’s curiosities. It is like an open-format video game, where you make the world by advancing through it.

is also wrong. (Also this is a typically terrible video game analogy made by someone who has no idea what video games are actually like, but one thing at a time here.) Just because you have theoretical access to every song ever made (which is not actually the case, but seriously, one thing at a time) does not suddenly transport you into an unfettered wonderland of pure personal choices. In fact, the author cites a rather strong piece of evidence against himself: Spotify carries about four million songs which have never been listened to, by anyone, ever. So it is clearly not the case that people are freely venturing into heretofore unexplored terrain. Indeed, the fact that internet discourse is crammed full of nostalgia suggests that people actually aren’t seeking out new experiences at all. You may have noticed that, post-internet, pop stardom and celebrity are bigger industries than ever. The paradox of internet culture is that a practical infinity of choices makes people more likely to stick with what they already know. Except that’s not a paradox at all, because of course that’s what’s going to happen. The internet does not magically remove society’s existing constraints. On the contrary, by strengthening people’s ability to engage, the internet enables people to cleave more strongly to the things that they were already into. Ergo, Beyoncé’s Twitter mob.

This part makes the failure of analysis pretty clear:

Just five years ago, if you wanted to listen legally to a specific song, you bought it (on CD, on MP3), which, assuming finite resources, meant you had to choose which song to buy, which in turn meant you didn’t buy other songs you had considered buying. Then, a person with $10 to spend could have purchased five or six songs, or, if he was an antiquarian, an album. Now, with $10, that same person can subscribe to a streaming service for a month and hear all five or six songs he would have purchased with that money, plus 20 million or so others.

What’s missing here is very obviously the non-monetary component of opportunity cost. A person has only so many hours in the day to spend listening to music. So yes, it’s great that money is less of a constraint now, but the more important constraint, the issue of what you’re actually going to choose to do with your finite human existence, is as strong as ever. In fact, it’s stronger: there is now more nonsense to engage with, more to attend to, more demands on your attention, and hence less time to make these supposedly free choices we’ve all been gifted with.

These factual inaccuracies point us to the deeper philosophical problem, which is that choice is not simply a matter of the raw number of options you have. Having more options makes it more likely that your choice-set will include good choices, but it also makes it harder to find those choices amidst the noise.

Think of it this way: imagine all the songs on Spotify were unlabelled. All you could do was listen to songs at absolute total random out of its entire catalog. Total horrorshow, right? But this is the maximum amount of free choice: it is totally unencumbered by any kind of bias, including your own. Now imagine that the songs were all labelled, but there were no other discovery tools. This is better, because you can at least find things you’ve already heard of and check out new songs with interesting names, but it’s still pretty hard to discover stuff. Now consider the internet as it currently exists, where you’re constantly being barraged with recommendations and promotions and soforth. This is both more constrained and better than any permutation of the above examples, because you actually have stuff to go on: you can find recommenders you trust and branch out from things you already like and etc.

What’s happened here is that our choices have gotten better as they’ve become more constrained, and the reason this happens is because the constraints are operating in the correct direction: towards things you might actually want to listen to. There are, of course, also constraints that operate in incorrect directions; the reason most of what’s on the radio is garbage is because it’s selected based on what executives think will make money rather than what actually sounds good. So, naturally, there is a situation better than the current one, which is one where all of those recommendation engines and music bloggers and soforth don’t have ulterior motives in the areas of commercial appeal and popularity. This is, of course, an additional constraint that removes things from your search queue that got there because of advertising or whatever, and it, again, makes things better. Choice is a false idol; freedom isn’t free.

And this is a good thing, because if your choices really were totally unconstrained, they would be essentially random, which is to say chaotic, which is to say meaningless. Remember that bit above about “each instant’s curiosities”? Yeah, that’s nihilism. If you’re seriously just going off of your pure momentary whims, you’re an animal. Whereas when you do things like check out formative artists in genres you like, or explore the various bands that were part of a scene you’re interested in, you are engaging with the structure of reality and making choices that are actually connected to the things you care about. While there is a real and important distinction between coerced and uncoerced choices (and lack of options can be a form of coercion), a choice has to be based on real-world conditions in order to be meaningful; the concept of an “unconstrained” choice is oxymoronic. It’s only by being attached to contingent circumstances in the real world that your choices have any chance of being worth a shit.

Indeed, this “free choice” framing betrays a disturbing assumption: that any experience is just as good as any other. If the pure number of options you have is what’s meaningful, that can only be because the content of the options themselves is not meaningful. Which, if true, would mean that all experiences are meaningless. This, for example:

When I hear a song for the fiftieth time, I remember the wall color of my studio apartment on Mt. Vernon Street in Cambridge, Massachusetts, in 1996, and I remember how cold the awful landlady kept it, and I remember her shivering whippet scratching at my door so that he could come in and curl up in the hollows of my giant furry Newfoundland.

is nothing but the worst kind of banal egoism. If the only significance of music is that it reminds you of some arbitrary shit from your past, then music is meaningless. It might as well be a scrap of paper or an oddly-shaped rock.

Luckily this is a lie, which is obvious when you consider why this is wrong:

Play the songs you heard on February 2, 2013, in the order in which you played them, and you can recreate not just the emotions but the suspense and surprise of emotion as it changes in time.

Dude has literally never heard that a person cannot step into the same river twice. What makes music powerful is the fact that its substance emerges out from particular experiences, not that it is buried within them. Contingency and temporality are what make existence meaningful; without them, you are a portrait and not a person.

Oh and by the way all of this actually has dick to do with the internet. Internet technology enables all of this, but the actual power sources behind these dynamics are political and psychological, just as they always have been. The basic failing of almost all writing about the internet is that it assumes that the same old patterns of behavior somehow assume an unprecedented radical significance now that they’re happening On The Internet.

So, okay, let’s hit this. The first part is easy: the reason people want their experiences to be permanently frozen in time and eternally retrievable is because they don’t want to die. Tough shit, friends. Your name has not been written in the book of life. You’re going to exist for a while, and then you’re going to stop existing.

Moving on, the choice fallacy is a clear outgrowth of consumerism. The idea that picking your very own very special choice from the largest possible menu of options is the ideal situation is a fantasy concocted to sell shit in supermarkets. If contingency matters, then goods are not fungible and capitalism loses its claim to meaning. Which is of course the case; even under the most charitable interpretation of capitalism, what it’s good for is producing enough goods to give people the opportunity to do things that are actually meaningful. Taking economic growth itself as a goal is a blatant capture of the ends by the means. In the same sense, to assume that having the largest number of possible options for which music or movies or books or whatever to experience is what matters is to forget what makes these things worth experiencing in the first place.

The last piece of the puzzle is why everyone constantly talks about The Internet like it actually has its own agenda, rather than simply being an amplifier (or a suppressor) for existing motivations. This is pure ideology. The internet just happened yesterday, so it’s easy to take it as an explanation for everything that’s happening right now and thereby avoid any examination of the underlying forces. Because those forces are not the lizard people and the reverse vampires; those forces are you. The actual conspiracy is the one inside your head, constantly arranging everything you experience to serve its invisible ends. Aggregating data ain’t going to get you out of this. You’ve got to fight theory with theory.